Closing Date: 10th August 2017

TWG Tea Company Pte Ltd
General Manager (North Asia)

Job Descriptions

  • Formulate business strategies and execute the brand planning and programs to maximize business growth and brand equity in retail and food & beverages
  • Monitor the company's sales and revenue for long term business development
  • Undertake market and business analysis to understand the competition landscape
  • Formulate, communicate and implement the merchandising plan covering the product mix, marketing and distribution to achieve the target revenue as well as the brand value preposition
  • Direct PR campaigns effectively to achieve maximum returns
  • Develop, monitor, review and report on all sales and marketing activities and results
  • Provide leadership and vision to all functions within the organization including Tea Salon & Boutiques, Corporate Business, PR & Marketing, Finance, HR, Warehouse and Central Kitchen.


  • Very strong communication skills with excellent command of both written and spoken English and written Chinese (both traditional and simplified) as well as spoken Mandarin.
  • Minimum degree holder in Business or related discipline
  • Experience of the F&B industry, ideally experience of the luxury goods industry
  • International Sales or Business Development Experience is added advantage
  • A minimum of 10 years relevant experience
  • Ability to build strong business rapport at all levels
  • Strong organizational, time management and analytical skills
  • Only shortlisted candidates will be notified.


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