Closing Date: 2nd November 2017

TWG Tea Company Pte Ltd
General Manager (North Asia) – Hong Kong / Taiwan

Job Summary

This position shall be based in Hong Kong or Taiwan, and will responsible to manage and oversee all aspects of TWG Tea business in accordance with directions and visions from TWG Tea Headquarters, including maximization of financial performance, guest satisfaction, and employee development within TWG Tea standards.


Job Descriptions

  • Formulate business strategies and execute the brand planning and programs to maximize business growth and brand equity in retail and food & beverages
  • Monitor the company's sales and revenue for long term business development
  • Undertake market and business analysis to understand the competition landscape
  • Formulate, communicate and implement the merchandising plan covering the product mix, marketing and distribution to achieve the target revenue as well as the brand value preposition
  • Direct PR campaigns effectively to achieve maximum returns
  • Develop, monitor, review and report on all sales and marketing activities and results
  • Provide leadership and vision to all functions within the organization including Tea Salon & Boutiques, Corporate Business, PR & Marketing, Finance, HR, Warehouse and Central Kitchen.


  • Very strong communication skills with excellent command of both written and spoken English and written Chinese (both traditional and simplified) as well as spoken Mandarin.
  • Minimum degree holder in Business, Marketing or related discipline
  • Willing to be re-located in North Asia markets (Hong Kong / Taiwan)
  • Experience of the F&B industry, ideally experience of the luxury hotels / goods industry
  • International Sales or Business Development Experience is added advantage
  • A minimum of 10 years relevant experience
  • Ability to build strong business rapport at all levels
  • Strong organizational, time management and analytical skills
  • Able to work under pressure and tight deadlines

Only shortlisted candidates will be notified.


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